Last night I stood in the infamous Book Soup on Sunset Boulevard and watched my 80+ year-old client tell the journey of publishing her first book. Despite having no computer, no clue about social media, Amazon or podcasts, and a fear of talking in front of people, she said with all vigor, “If you really want to do something, you just do it.”
It’s never too late.
In our era of 20-something millionaires, it can be tempting to feel like you’ve lost your spark if you haven’t “made it” yet. The truth is, in the last decade, the barriers to create have been pulled down like the Berlin Wall in ’89. Publishing a book, filming a short, recording a track—all financially and technologically accessible to the masses. Assuming great content, the differentiating factor is marketing.
So, go: create your business, write your book, paint your passion. But, make sure you employ marketing before you launch your product. People have to hear about the incredible things you were put here to produce.
P.S. Here is the link to Ms. Bronson’s book, should you or a movie-buff in your life be interested in reading reviews or purchasing: