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More often than not, a small business owner has trouble articulating what separates them from their competition. “Better quality” or “better service”: to the rest of us sounds like empty jargon. If your company has not found its soul, chances are your prospective-clients cannot articulate your differences, and this quickly leads to “commodity land”, a …

With roots deep in South Alabama, I write this with all love. Plus, I’ve had my fingers plum covered in worm guts and have been elbow-deep in a catfish, so I guess I got rights. There’s a lesson we can learn from a true angler. I’m not talking the professional kind with sponsorship money and all …

Last night I stood in the infamous Book Soup on Sunset Boulevard and watched my 80+ year-old client tell the journey of publishing her first book. Despite having no computer, no clue about social media, Amazon or podcasts, and a fear of talking in front of people, she said with all vigor, “If you really …

Ahhh, the smell of new. New Year. Fresh Start. How we love to close the door on Day 365, celebrate our victories, and gladly put to bed the things we just never got to. Then, alas! It’s Day 1 again! Take out a fresh sheet of paper. You’re gonna spark your business this year. 1. …